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"Why Elephants Don't Listen: 25 Psychological Principles Behind Human Behavior" Author: Wei Zhichao Beijing United Publishing Company
"Why Elephants Don't Listen: 25 Psychological Principles Behind Human Behavior" Author: Wei Zhichao Beijing United Publishing Company
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Description
Introduction · · · · · ·
【Official psychology course from Bilibili with over 500,000 followers】
Emotions are elephants that can be tamed by Ya;
Reason is the rider holding the reins.
When they each go their own way, people become strange creatures with confusing behavior.
See through people's hearts with hard-core scientific methods.
Build systematic and comprehensive psychological cognition.
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Even though the rider held the reins, the elephant was still wild and unruly and would not listen to him at all.
In everyone's body there is a dispute similar to the "elephant and the rider". The elephant is like our emotional behavior itself (habits and emotions), and the rider is our rational thinking (willpower). Most of the psychological processing process is carried out in an unconscious state.
People's seemingly complex, weird, and confusing behaviors actually have traces to follow. The official psychology course from Bilibili, which has more than 500,000 followers, combines the latest research results in psychology, neurology, and genetics in recent years, and is based on classic psychology works to lead us to gain an in-depth understanding of the 25 psychological principles behind human behavior. Through hard-core scientific rational analysis, controlled experiments, and theoretical knowledge, it helps readers establish a systematic and comprehensive psychological cognition, learn to interpret the implicit information behind human behavior and emotions from a psychological perspective, so as to better understand themselves and others.
About the Author
Wei Zhichao
PhD in Psychology from East China Normal University, visiting scholar at University of California, Davis (UC Davis), popular science writer, well-known blogger on Zhihu, and popular up-host on Bilibili.
Focusing on popularizing psychology, he is good at explaining boring and obscure psychology knowledge in an easy-to-understand way. He taught at the Department of Psychology of Ningbo University, where he taught cognitive psychology and experimental psychology for nearly 10 years and was widely loved by students.
He is the speaker of the highly acclaimed column "Wei Zhichao: New Knowledge Course in Psychology" on "Himalaya", a special guest psychology expert in the radio drama "Genius on the Left, Madman on the Right", the speaker of the column "Psychology in Movies: Super Practical Hard-core New Knowledge Course" on "One Psychology", and the official audio course reader of McGraw-Hill's classic textbook "Social Psychology". He is the author of the best-selling book "Charming Illusion: Light
"Psychological Secrets in Movies", "Attack of the Mind", "24 Frames of Psychological Codes: Psychology in Movies".
