"Manufacturing Consumers" Author: [France] Antoine Galluzzo Publisher: Guangdong People's Publishing House

【Editor's recommendation】

★ Sincerely recommended by well-known scholars and cultural figures such as Wang Ning, Ma Ling, Tian Feng, Yan Fei, Yang Zao, Li Junpeng, Chen Ying, Li Sanda, and Zhu Yujie

★TOP introductory readings on consumer sociology, Douban's 2022 business management book, Publisher Magazine's 2022 tribute book, New Weekly Blade Book Award, Interface News, Caijing Magazine, Toutiao, 36Kr, Huxiu's 2022 good books...

★Why do we keep buying? Why do we become less happy the more we buy?

★A brief history of consumerism over the past 200 years: how commodities have become a new global religion

★A consumerism cognitive map that takes into account both depth and readability

★Dispel the fog of consumerism and fully reproduce the conspiracy between businessmen, capital, advertising and media

★In a consumer society, we are tirelessly building a lifelong project called "self"

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【Content Introduction】

This is work No. 001 in the “Wan Xiang” series of books on social issues related to gravity.

In just two centuries, the world has completely transformed from an agricultural society to a commercial society. In this extremely convenient and fast-growing consumer era, social psychology and social culture have undergone profound changes. The rise of market forces has also given rise to multiple changes in global society and politics. The prosperity of brands, large department stores, public relations and advertising, and the excessive packaging of commodity value have all affected the way humans perceive and realize themselves, making us "evolve" from self-sufficient producers to "buying and selling machines."

This book starts from Europe, where the commodity economy originated in the 18th and 19th centuries, and shows the process of the birth and development of consumerism and commercial culture and how they become the center of modern life. It reveals how the world's transformation into a consumer society and the sharp rise in the power of merchants have made us "consumers."

About the Author