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"Influence (Classic Edition)" Author: [US] Robert B. Cialdini Publisher: Beijing United Publishing Company
"Influence (Classic Edition)" Author: [US] Robert B. Cialdini Publisher: Beijing United Publishing Company
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Description
Introduction · · · · · ·
Since its publication, Influence has been a bestseller. Because of its influence, persuasion has become a science. Whether you are an ordinary person or a lobbyist for a product or a business idea, this is the most basic book and the cornerstone of your understanding of people's psychology.
In this book, psychologist Dr. Robert B. Cialdini explains why some people are so persuasive, but we are always easily deceived. The six psychological secrets hidden behind the impulsive obedience to others are the root of all this. Those persuasion masters always use them skillfully to make us submit.
About the Author · · · · · ·
Robert Cialdini
Robert B. Cialdini is a world-renowned authority on persuasion and influence research. He received his doctorate from the University of North Carolina and Columbia University and conducted postdoctoral research. He is currently a professor in the Department of Psychology at Arizona State University.
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