Thinking, Fast and Slow Author: [USA] Daniel Kahneman Publisher: CITIC Press Original title: Thinking, Fast and Slow

The New York Times' Ten Best Books of 2011

The new book has been on the market for more than 20 consecutive weeks and has been in the top 20 of Amazon and New York Times bestseller lists. It has been on the market for more than 7 months and has swept the major bestseller lists around the world and has remained in the top 50 of Amazon's overall list.

Authoritative foreign media such as The Economist, Wall Street Journal, The Guardian, The New York Times, Financial Times, Business Weekly, The Washington Post, and well-known domestic media such as Sanlian Life Weekly, Business School, and Oriental Morning Post have reported on the event, and readers at home and abroad have given it rave reviews.

How rational are humans? — Thinking, fast and slow

In the book, Kahneman will lead us to experience the ultimate journey of thinking. He believes that our brain has two ways of making decisions: fast and slow. The commonly used unconscious "System 1" relies on emotions, memories and experience to make quick judgments. It has a wide range of knowledge and enables us to respond quickly to the situation in front of us. But System 1 is also easy to be fooled. It sticks to the principle of "seeing is fact" and allows illusions such as loss aversion and optimistic bias to guide us to make wrong choices. The conscious "System 2" analyzes and solves problems and makes decisions by mobilizing attention. It is slower and less prone to mistakes, but it is lazy and often takes shortcuts and directly adopts the intuitive judgment results of System 1.

In order to help readers truly appreciate the characteristics of the two protagonists, System 1 and System 2, Kahneman introduces many classic and interesting behavioral experiments, pointing out when we can trust our intuition and when we cannot; guiding us on how to make better choices in business, work, and personal life, and how to use different techniques to avoid the thinking errors that often get us into trouble.

This book will completely change the way you think.

Editor's Recommendations

Fifty years ago, people thought we could control our own thoughts. But in fact, our behavior is often influenced by many invisible factors. Although we are in the game of life, we don’t understand the mechanics of the game, and our biases often lead us to pursue the wrong things. Our perception and memory are unreliable, especially our perception and memory of our own mental state.

There are still many unknown mysteries about human beings. We actually don’t know much about ourselves. Kahneman is like a pioneer of thought. His research results provide an important fulcrum for us to understand ourselves. No one can surpass Kahneman’s contribution to the understanding of human thinking and choices. As the most important psychologist in history, Kahneman reshaped cognitive psychology, rationality and causal analysis, reinterpreted risk, reinterpreted the relationship between happiness and wealth, and wrote this masterpiece. If you can only read one book this year, read this one.

Hot reviews from media and experts

It is a landmark work of social thought, comparable to Adam Smith's The Wealth of Nations and Sigmund Freud's The Interpretation of Dreams.

--Nassim Nicholas Taleb, author of The Black Swan

This book is a masterpiece by a wise giant. It is highly readable, wise, and profound. Buy it quickly, read it slowly, and read it repeatedly. This book will change the way you think. After reading it, your view of work, the world, and your own life will change.

—Richard H. Thaler, Professor of Economics at the University of Chicago and author of Nudge

This book is a masterpiece—a sweeping, brilliant work by one of the greatest and most profound thinkers of our time. Kahneman deserves a Pulitzer Prize to go along with his Nobel.

--Daniel Gilbert, Professor of Psychology at Harvard University and author of The Harvard Course in Happiness

Daniel Kahneman is one of the most original and interesting thinkers of our time. Perhaps no one on the planet understands better how and why we make the choices we make. In this brilliant book, he presents us with lifelong wisdom in a simple and engaging way. Despite the simplicity of the method, the content is profound. This book is a must-read for all curious people.

--Steven Levitt, Distinguished Professor of Economics at the University of Chicago, author of Freakonomics and Freakonomics Beyond Boom

This is an outstanding book, with clear details, beautiful writing, precise interpretation, and a very clear story. It is suitable for anyone whose System 2 has not completely failed.

——The Guardian

The content of this book is very rich: it is easy to understand, knowledgeable, and full of academic value and self-help value. Human thinking has so many flaws that David Brooks, a columnist for the New York Times, wrote that the research work of Kahneman and Tversky will be remembered for hundreds of years from now, and they provide an important fulcrum for us to understand ourselves. I strongly recommend everyone to buy and read this book.

——The New York Times Book Review

There are many good books about human rationality and irrationality, but there is only one masterpiece, and that is this book. It is the greatest and most insightful book I have ever read about the human mind.

——Financial Times

Just as Copernicus denied the geocentric theory and Darwin proposed the theory of biological evolution, Kahneman showed us that we are not as rational as we think.

——The Economist

Kahneman has written this remarkable book based on his fifty-year study of human judgment, decision-making, and choice. His elegant and powerful ideas and persuasive evidence contribute greatly to our understanding of ourselves and our minds.

—The Wall Street Journal

This is a comprehensive and persuasive book about how easily our brains can be fooled. Drawing on his own research and that of psychologists, economists, and other experts, Kahneman has a remarkable ability to present decades of research in a way that is interesting and accessible to laymen. This is a very important book. Many science books are often inconsistent, with interesting chapters followed by dry material. This is not the case. It is a book that is both substantial and full of charm and practicality for our daily lives. Everyone should read this book.

--The Boston Globe