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"Freakonomicon: Predictably Irrational" by Dan Ariely
"Freakonomicon: Predictably Irrational" by Dan Ariely
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Description
Introduction · · · · · ·
Why do we waste the fine food from a sumptuous dinner but still miss a discounted meal ticket?
When we make decisions in life, we always think we are making smart, rational choices. But is this really the case?
In this book, Dan Ariely takes us into the field of behavioral economics, and through a series of experimental studies, he overturns the assumption that our behavior is completely rational, which is once widely accepted. Whether it is coffee, losing weight, buying a car or falling in love, our decision-making behavior always contains various irrationalities.
Behavioral economics seeks to identify the forces behind behavior and decision-making in different domains and to find solutions to universal problems that affect our personal, business, and public life.
Irrationality is human nature, a hidden force that governs human behavior and decision-making. However, these irrational behaviors are neither random nor meaningless. They are systematic and predictable. Now, let's walk through these predictable irrationalities.
About the Author · · · · · ·
Dan Ariely is a professor of psychology and behavioral economics at Duke University in the United States. He also teaches at the school's economics and medical schools. He holds a doctorate in psychology and a doctorate in business. His articles are often published in well-known media such as The New York Times, The Wall Street Journal, The Washington Post, and The Boston Globe.
He has written a series of best-selling books, including "Freakonomicon 2: The Positive Power of Irrationality", "Freakonomicon 3: The Irrational You", and "Freakonomicon 4: The Honest Truth".
Table of contents · · · · · ·
Author's Preface // XI
Introduction // XIX
Chapter 1 The truth about relativity:
Why do we like to compare and keep up with the Joneses?
Price "bait" in our lives // 003
Paris and Rome, where would you choose for your honeymoon? // 009
Which of the three people would you like to date? // 012
Rich people envy those who are richer than themselves // 016
Breaking the vicious circle of relativity // 020
Chapter 2 Imbalance between Supply and Demand:
Why are pearls priceless?
How did black pearls go from being a nobody to a rare treasure? // 025
“Gosling Effect” and “Anchoring” // 027
“Herd Effect” and Starbucks Coffee // 037
"Arbitrary Consistency" and Consumption Habits // 040
Free Market and Macroeconomic Regulation // 046
Chapter 3 The Price of Freedom:
Why do freebies cost us more?
The History and Legend of "Zero" // 051
The temptation of free is irresistible // 052
Why do we rush to buy things we don't need? // 056
Free shipping on books and free oil changes // 057
The government can try to introduce free policies // 062
What causes such different results? // 064
Chapter 4 The Cost of Social Norms:
Why are we happy to volunteer, but unhappy when we work for money?
Do you need to pay your mother-in-law for dinner? // 069
Social norms vs. market norms // 070
Don't ask your date for money // 076
Is fine effective in preventing lateness? // 077
A delicate balance that is easily broken // 078
Can wage increases solve the chronic problem of "sweatshops"? // 080
Money can't buy quality education // 084
Burning Man: The Return of Pure Social Norms // 086
Chapter 5 The Effects of Sexual Excitation:
Why is “hot” hotter than we think?
Two "I": Dr. Jekyll and Mr. Hyde // 091
“You just say no” vs. “No problem” // 100
Interventions to Prevent Teen Driving Accidents // 101
Understanding the two sides of emotions—calmness and passion // 103
List of Questions for Sexual Arousal Experiments // 104
Chapter 6 The Bad Habit of Procrastination and Self-Control:
Why do we always fail to do what we promise? Is overconsumption a wise thing to do? // 109
Setting the Limits of Self-Control // 111
Make a full body checkup as easy as buying a McDonald's meal // 116
Smart credit card with "self-control" function // 120
Chapter 7 The Personality of Ownership:
Why do we cling to what we have?
Why is the seller's estimate always higher than the buyer's? // 127
Three Irrational Quirks of Human Nature // 132
The IKEA Effect and Virtual Ownership // 134
How to treat ownership attachment disorder? // 136
Chapter 8 The Dilemma of Multiple Choices:
Why do we want all doors to be open?
A "Fool's Game" with room for maneuver // 141
New love or old love, which one should I choose? // 143
The "three doors" that make everyone busy // 144
Decisively close the door that should be closed // 149
The donkey that starved to death among the grain stacks // 152
Chapter 9 The expected effect:
Why can our wishes come true?
Philadelphia Eagles vs. New York Giants // 157
Budweiser with Balsamic Vinegar // 159
What does specialty coffee taste like? // 161
Fakes can also be sold at the price of famous paintings // 163
Good food is not as good as good utensils, expect to change taste // 166
Do you prefer Pepsi or Coca-Cola? // 168
Bias and Third Parties // 170
Chapter 10 The Magic of Price:
Why do we like to buy expensive things?
Miraculous comfort therapy // 177
Are more expensive drugs more effective? // 183
The Go and Stay of Placebo Therapy // 190
Should burn patients wear tights? // 193
Chapter 11 Human Weakness:
Why are we not honest?
Would you cheat on an exam? // 199
Can government decrees eliminate dishonesty? // 205
The Power of a Code of Ethics and the Oath of Office // 208
The "Gray Area" in Every Industry // 211
Which country in the world is the most honest? // 214
Chapter 12 Privileges of Enterprises:
Why does cash stop us from cheating?
The Coke is gone, but the cash is still there // 221
Cheating caused by non-cash // 222
The tipping point between honesty and dishonesty // 226
Is the “final right of interpretation” also a form of dishonesty? // 230
The End of Cash and the Rise of Fraud // 232
Chapter 13 Beer and Free Lunch:
What is behavioral economics and where is the free lunch?
The conflict between individual needs and group attributes // 237
“Free Lunch” is Achievable // 242
Appendix 1 // 249
Appendix 2 // 279
Acknowledgements // 323
