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This is OKR Author: John Doerr Publisher: CITIC Press
This is OKR Author: John Doerr Publisher: CITIC Press
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Description
Introduction · · · · · ·
Written by legendary venture capitalist John Doerr, this book reveals how the OKR goal-setting system has enabled technology giants such as Intel and Google to achieve explosive growth, and how it can promote the thriving development of all organizations.
In the 1970s, Doerr first encountered OKR while working as an engineer at Intel. Later, as a venture capitalist, Doerr spared no effort to share this management wisdom with more than 50 companies and institutions, including Google, Amazon, LinkedIn, Facebook, the Bill & Melinda Gates Foundation, and even the charity project of rock singer Bono. With Doerr's help, any company that successfully implements OKR will achieve rapid development.
OKR focuses on the setting of goals and key results. Through the synergy of four major tools - focus, collaboration, tracking and extension, it reveals the most important aspects of business operations, unifies goals from top to bottom, ensures that managers and employees are on the right track, strengthens the enterprise as a whole, and improves corporate performance, job satisfaction and employee retention.
In the book "This is OKR", based on his years of experience in spreading OKR in companies and organizations of different sizes, Doerr uses first-person accounts and wonderful case studies, as well as personal accounts from many people including Bill Gates and Bono, to show that under the coordination of the OKR system, various different companies have achieved remarkable, flexible, rapid and explosive growth. Whether it is a startup or a company of different sizes, this book will help them get the same magic.
About the Author
John Doerr is a partner and chairman of KPCB, a venture capital firm, and a director of Google. As one of the world's most legendary, creative and eclectic venture capitalists, John Doerr has participated in the early investments of many successful Silicon Valley companies since 1980, including Google, Sun Microsystems, Compaq, Amazon, Netscape, Intuit, Lotus Software, etc., creating an economic value of up to $100 billion and more than 192,000 jobs in just 10 years. At the same time, he also serves as a director of many listed companies, including Google, Intuit, Amazon and Sun Microsystems.
From healthcare reform to advancing the application of machine learning, he is passionate about encouraging leaders to reimagine the future. Outside of KPCB, John works with social entrepreneurs to transform public education, the climate crisis, and global poverty. In addition, he is a commissioner of the Obama Foundation and the nonprofit ONE.
About the Translator
Dr. Yangfeng Cao is the Dean of the Hong Kong Institute of Entrepreneurship and Innovation, founder of the Management X.0 Innovation Lab, professor of management practice at the Guanghua School of Management, Peking University, and author of "Haier Transformation".
Dr. Wang Yonggui is a distinguished professor of the Yangtze River Scholars Program of the Ministry of Education, director of the Research Department of the University of International Business and Economics, former dean of the School of International Business, professor, doctoral supervisor, and academic leader.
