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"The Journey of a Lifetime" Author: [US] Robert Egger / [US] Joel Lovell Publisher: Wenhui Publishing House Douban Biography Book Top 100
"The Journey of a Lifetime" Author: [US] Robert Egger / [US] Joel Lovell Publisher: Wenhui Publishing House Douban Biography Book Top 100
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Description
Introduction · · · · · ·
As the chairman and CEO of Disney, Robert Iger reviews his 45-year career in the book, shares the birth process of super IPs such as "Avengers", "Star Wars" and "Black Panther", records his deep friendship with Jobs, and analyzes the causes and consequences of the acquisition of Pixar, Marvel, Lucasfilm and 21st Century Fox.
In 2005, Disney was facing the risk of being sold due to internal and external troubles. Iger took office amid controversy and focused Disney's future on three directions: creating high-quality brand content; embracing technology; and focusing on the world. He invited Jobs to join the board of directors, recruited creative genius Lasseter and technical expert Catmull to save Disney Animation, deepened the Marvel Universe, continued the sci-fi epic "Star Wars", participated in the creation of Shanghai Disneyland, and successfully launched the streaming media Disney+, so that Disney's happy magic can spread to every corner of the world.
About the Author · · · · · ·
Chairman and CEO of the Walt Disney Company, he was named Business Person of the Year 2019 by Time magazine. He topped the list of Hollywood's 100 Most Influential People of 2019, and has been the most influential person in Hollywood for four consecutive years. He is also the "World's Best CEO" selected by Forbes magazine.
Iger joined ABC in 1974 and became president of Disney International in 1999. He participated in the establishment of Shanghai Disneyland from the beginning. In 2005, he was promoted to CEO. He used super IP as the engine of all businesses and led the company to acquire industry leaders such as Pixar, Marvel, Lucasfilm and 21st Century Fox in the next 15 years, making Disney a global entertainment giant.
Table of contents · · · · · ·
Chapter 4 Disney's Appearance Chapter 5 The Second Chair Chapter 6 Good Things Will Happen Chapter 7 Focus on the Future Chapter 8 The Power of Respect Chapter 9 Disney-Pixar: The Road Ahead Chapter 10 Marvel: The "Risk" Is Good Here Chapter 11 Star Wars Chapter 12 Desperate Innovation Chapter 13 Integrity Is Priceless Chapter 14 Core Values Appendix Leadership Principles
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