"10,000 Stores Profitable: 30 Lectures on Profit Models of Restaurant Chains" Author: Chen Zhiqiang People's Posts and Telecommunications Press

The catering and food industry in my country is huge, with a total market size of about 10 trillion yuan (accounting for 11% of the total GDP). The number of large-scale legal entities exceeds 40,000, and the total number of enterprises and individual businesses exceeds 3 million; the number of employees exceeds 30 million; it currently maintains a compound growth rate of 8%, and there will be a lot of room for sustainable development in the future. The author of this book mainly studies the growth path of catering companies, and summarizes the development laws of catering companies from ten aspects such as standardization, chain, take-out, and branding, helping catering companies to recognize themselves and take different countermeasures at different stages as considerations, and by continuously achieving small goals, step by step towards the ultimate goal of becoming bigger and stronger. At the end of the book, the author combined his many years of practical experience to make a forward-looking prediction on the development trend of my country's catering industry.

Chen Zhiqiang, Senior Partner of Hejun Consulting, Distinguished Lecturer of Hejun Business School President Class, Senior Strategic Management Expert, has been engaged in management consulting and corporate investment for twelve years, and has handled nearly 100 cases. He has a dual professional background in investment banking and management consulting, and has deep thinking and unique insights into innovative things such as cloud computing, big data, Internet of Things and mobile Internet. All the projects he presided over have been highly recognized by customers, and he has rich theoretical and practical experience in strategic planning, listing planning, Internet+, angel investment, etc. In 2011, he invested in Chuchujie, a leading domestic e-commerce platform, as an angel investor, and withdrew in 2015 with a return of more than 1,000 times; in 2014, he founded the domestic new high-end early childhood education O2O brand "Milai Future" as an angel investor/co-founder.