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The Crowd: A Study of the Group Mind Author: [France] Le Bon Publishing House: China Friendship Publishing Company Translator: Yi Yan
The Crowd: A Study of the Group Mind Author: [France] Le Bon Publishing House: China Friendship Publishing Company Translator: Yi Yan
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Description
Introduction · · · · · ·
The author of this book is a famous French social psychologist. Since 1894, he has written a series of social psychology works, of which this book is the most famous. Among the existing works in the field of social psychology, the most influential is also this not very thick book "The Crowd". The author argues that on the basis of the destruction of traditional social factors and the great changes in the industrial age, the "era of the group" has arrived. The book describes the collective mentality very delicately, which has a great influence on people's understanding of the role of collective behavior and their thinking on social psychology. "The Crowd: A Study of the Popular Mind" has been printed in the West to its 29th edition. Its views are novel and its language is vivid. It is a masterpiece that researchers of group behavior must read.
About the Author · · · · · ·
Gustav Le Bon (May 7, 1841 - December 13, 1931) was a famous French social psychologist and sociologist, and the founder of group psychology. He wrote a series of social psychology works, of which this book is the most famous, and has been translated into nearly 20 languages, and still has a wide influence in the academic community.
Le Bon believed that modern life was gradually characterized by the aggregation of groups. In his book The Crowd, he pointed out that once an individual enters a group, his personality is lost, the group's thoughts dominate, and the group's behavior is characterized by lack of dissent, emotionality, and low IQ.
![The Crowd: A Study of the Group Mind Author: [France] Le Bon Publishing House: China Friendship Publishing Company Translator: Yi Yan](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)