"Promotion" Author: [UK] Roddy Mullin Publisher: Beijing United Publishing Company

People go shopping to have a satisfying experience.

No one buys chocolate to make themselves miserable.

Among the marketing tools available to marketers,

Promotion is the easiest way to bring fun to customers.

Marketers need to promote products across multiple channels that match shoppers’ needs.

And continue to use promotions to persuade shoppers throughout the purchase process.

Until they make a purchasing decision and reach the "tipping point" of consumption.

"Promotion" is a highly respected classic book on promotion and interactive marketing in the UK, and is listed as a textbook at Westminster College, a well-known media university in the UK.

This book explains:

1. Why is paying attention to users the key to promotion?

2. How to communicate with customers before, during and after purchase?

3. How and when to use various types of promotions?

Selling is a hands-on guide to sales and marketing for organizations, entrepreneurs, small businesses, and those seeking a career in retail. Packed with real-world winning examples and practical briefs, this book serves as an immediate, hands-on guide when clients need a creative answer in the moment.

About the Author