Cold Intimacy: Why Love Is Getting Harder Author: [France] Eva Iroce Translator: Wang Li Hunan People's Publishing House Science and Technology Books Weekly Hot List

☆ "One of the 12 most influential thinkers in the world" (Germany's Der Spiegel)

Eva Iroth, a professor of sociology and anthropology at the Hebrew University of Jerusalem, has conducted research for many years.

Directly addressing the emotional dilemmas of contemporary people, a diagnosis book for everyone's emotional problems!

Why are we becoming more and more emotionally distant? Why is it becoming more and more difficult to love?

☆In-depth analysis of the impact of the Internet and consumer culture on people's romantic relationships today

Uncover the logic of dating and love behind blind dates, dating and social networking sites

A unique and profound analysis of emotional alienation in the Internet age!

☆Solid theory + vivid cases, a masterpiece of intellectual history and cultural history

Dating websites, talk shows, magazines, movies, and psychological counseling cases all show the emotional entanglements of today's people.

Theory and cases alternate, it is sharp, precise and highly readable!

☆Antidote for love in the era of emotional alienation

In the experience of love, we should focus on the whole person, not on the conditions of his parts.

Break the cold intimacy and don't be an overly rational fool

Highly recommended by Shen Yifei, a well-known sociologist and professor at Fudan University

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Should there be calculation in love? Are rationality and emotion opposites? How to get true love in the consumer age?

In the current era of capitalism and consumer culture, we have more and more opportunities and ways to meet people, and the Internet has opened up a huge number of choices for us. However, it is becoming increasingly difficult to enter or continue to develop a romantic relationship, or to put it more simply, to fall in love with someone. Loneliness, alienation, and indifference are pervasive among the vast number of single people.

Sociologist Eva Iroth has been studying the relationship between human emotions and capitalism for more than 20 years. In this book, she proposed the concept of "emotional capitalism", which refers to the dual process of emotional relationships and economic relationships defining and shaping each other. By analyzing various dating websites, talk shows, magazines, movies, psychological counseling industries, etc., and combining rich cultural critical theories, she provides a diagnosis of human emotional problems in the 21st century.

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The cold and rational analysis gives the warmest interpretation to emotion.

——Shen Yifei

Eva Iroth proves once again that she is a true heir to the rich intellectual tradition of the Frankfurt School… This elegant and concise book will stand alongside the works of Bourdieu, Foucault, and Giddens, and enter into a lively dialogue with them.

——Larry Gross (Professor of Communication at the University of Southern California)

In this masterpiece of intellectual and cultural history, Eva Iroth traces the process by which intimate emotions entered the discourses and practices of what many thinkers interpreted as the utilitarian and rationalizing nature of capitalism. She shows us the enormous influence of psychotherapy and feminist perspectives on mainstream interpretations of economic life.

——Viviana Zelizer (American sociologist)

About the Author