"Post-Truth Era: When the Truth is Manipulated and Used, How Should We See, Hear and Think" Author: [UK] Hector MacDonald Publisher: Democracy and Construction Press

Rumors spread to over 100,000 people, conspiracy theories spread like wildfire...

The master storyteller who has been active in the European and American business circles fully reveals the operating mechanism of the truth!

Recommended by Sheryl Sandberg, Matt Ridley, and William Poundstone

◎ Editor's Recommendation

☆Do you think you are thinking independently?

Is what you think is the truth really the truth?

Do you think what you think is really what you think?

Rumors, misinformation, 100,000+, conspiracy theories, hype, viral marketing...

We have entered a post-truth era where emotional incitement replaces factual analysis.

☆The truth is multifaceted, and those with ulterior motives only depict one side of it, so we must open our eyes and see clearly how the truth is selected, processed and shaped by those with ulterior motives. In this book, McDonald, a master storyteller who has been active in the European and American business circles, will analyze the tricks of information communicators in handling the truth in four major categories, helping us become sober insiders in the post-truth era.

◎ Introduction

In 2016, the UK voted to leave the EU and Trump was elected as the US president. For a time, "post-truth" became a hot topic of discussion among the people and was selected as the word of the year by the Oxford Dictionary. The so-called "post-truth" refers to the situation where truth and logic are ignored in the process of information dissemination, and emotional incitement dominates public opinion. From voting and elections to crowdfunding fraud and viral marketing, whether in politics, media, or business, examples of post-truth are everywhere. Obviously, we have entered the era of post-truth.

In this book, Hector MacDonald, a master storyteller who provides business consulting to the world's top companies, uses vivid stories to show us how the truth is dismembered, distorted, and covered up by information communicators. Based on a large number of examples, he summarizes the common tricks of misleaders and tells us how to use competitive truths more efficiently to prove our views and unite people. As information consumers in the post-truth era, being deceived is sometimes inevitable. Only by understanding the operating mode of the truth can we process information more wisely and even achieve our goals by improving the way the truth is told.

◎ Celebrity recommendation

Here, McDonald stands up for truth as it is denigrated, and provides clearer, more credible, and more convincing guidelines for producers and consumers of information. --Sheryl Sandberg, author of Lean In

This book brilliantly reveals an eternal truth: different people will never see the same truth. --Matt Ridley, author of Genome and The Rational Optimist

No one can tell all the truth, and MacDonald reveals how those who communicate choose to use the truth to their advantage.

--William Poundstone, author of The Prisoner's Dilemma and Who Google Wants

In fact, humans have always lived in a post-truth era: they were deceived in the era of underdeveloped information, and in the era of information explosion, they only believe in facts that conform to their own values. - Yuval Noah Harari, author of "Sapiens: A Brief History of Humankind"

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