"Brands Create Growth" Author: Wang Zhishang Publisher: CITIC Publishing Group

Introduction · · · · · ·
With 23 years of experience in Ogilvy’s brand management, this is the latest work by the former managing director of Ogilvy Consulting, a handy book of practical strategies for brand marketers.

The first "Brand Star" strategy model, 6 steps to build a sustainable growth brand. Song Zhiming, Xu Shunying, Ding Laiguo wrote the preface, and Zhu Minjie, Xu Jingwen and other industry bigwigs jointly recommended it.

Creating a well-known and successful brand is the unshirkable mission of every marketer and advertiser. In today's ever-changing marketing environment and media, how to build a brand more effectively, make the brand a weapon for every company, and continuously accumulate brand effects and continue to create growth miracles is the core content to be discussed in this book.

In the book, based on 23 years of experience in Ogilvy brand management and combined with new discoveries in cutting-edge sciences such as psychology, behavioral economics, and neuroscience, the author tooled brand building and summarized it into a brand marketing system that is easy to understand, easy to use, and easy to operate - Brand Star.

Brand Star covers every step and detail of brand building, each of which is based on solid psychology or behavioral economics principles and verified by corresponding cases. We hope it can provide a new perspective for every user, marketer, advertiser and public relations person, so that everyone can re-recognize the importance of brands and discover the mysteries and fun hidden in brands.

About the Author
Wang Zhishang

Former Managing Director of Ogilvy Consulting, served in Ogilvy Group for 23 years.

All my work throughout my life has been related to brands. Now I am a full-time brand consultant, focusing on providing brand strategy consulting services to companies. I am also a professional trainer and writer.

He started his own business in 2018 and is currently the chief planner of Shangxu Brand Consulting.

Another translation: "How to Make Him Buy - Ten Strategies to Change Consumer Behavior".