WULOLIFE
"The Rise of Domestic Products" Author: Wu Xiaobo Channel China Friendship Publishing Company
"The Rise of Domestic Products" Author: Wu Xiaobo Channel China Friendship Publishing Company
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Description
Introduction · · · · · ·
Today's new domestic products will no longer just focus on the product itself, but will be committed to leading and shaping the consumption concepts and lifestyles of the new generation of consumers, becoming a historical mark that records the development of the times. This book interprets the consumption opportunities brought about by the current phenomena of youthful health preservation, self-pleasing consumption, and the lonely economy, and talks with representatives of new domestic brands in the fields of health preservation, beauty and personal care, and smart home. It analyzes how new domestic brands seize consumption trends, create new segments, break through strongly, and win the favor of young consumers; it dismantles the underlying logic of innovation and growth of domestic brands, and provides direction and guidance for new domestic entrepreneurs to understand new groups, understand new needs, and explore new formats.
About the Author
Wu Xiaobo Channel was established in 2014. It focuses on the fields of "pan-finance and pan-business". It is a media convergence platform composed of a public account matrix, a video media matrix, strong KOL resources, and high-end communities. It has currently aggregated 80 million new middle-class users and formed a content chain covering all channels of "pictures and text + audio + video + membership system + offline activities". New Domestic Products Promotion Association The New Domestic Products Promotion Association is a community exclusively for the founders of new domestic brands. It was initiated by financial writer Wu Xiaobo. It aims to focus on brand building and traffic growth through a variety of online and offline activities such as course services, practical visits, and resource links, and continue to empower and connect new domestic entrepreneurs and accompany the growth of new domestic products.
