WULOLIFE
Built to Last Author: Jim Collins, Jerry Porras Publisher: CITIC Press
Built to Last Author: Jim Collins, Jerry Porras Publisher: CITIC Press
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Description
Introduction · · · · · ·
Built to Last (Collector's Edition) breaks old myths, provides fresh insights, and provides practical guidance for entrepreneurs who aspire to build great companies that stand the test of time. How to build a great and enduring company? People with ideas have long been tired of fleeting management concepts like "annual buzzwords" and are eager to obtain management ideas that can stand the test of time.
In a six-year research project at Stanford University, Collins and Porras selected 18 extraordinary and long-lasting companies for in-depth research. These companies include General Electric, 3M, Merck, Wal-Mart, HP, Disney, etc., which have an average history of nearly 100 years. What makes these companies different from their competitors? What magic weapons do they have that other companies do not have?
The author of "Built to Last (Collector's Edition)" transcends the endless professional terms, refuses to chase fashion, and discovers the eternal qualities that make outstanding companies stand out. The book has hundreds of specific examples and provides practical strategies that can be applied to managers and entrepreneurs at all levels. "Built to Last" provides a grand blueprint for building long-term prosperous organizations in the 21st century.
Further reading:
Reinventing Excellence
"The Classic Management Trilogy: Built to Last • Collector's Edition + From Good to Great • Collector's Edition + Reinventing Greatness (Set of 3 Volumes)"
Good to Great (Collector's Edition)
About the Author
Jim Collins is a famous business bestseller. In his early years, Collins taught and researched at the Stanford University Graduate School of Business and won the Outstanding Teaching Award. In 1996, he returned to his hometown of Boulder, Colorado, and founded his own management laboratory to conduct research on business life with leaders of various enterprises and social institutions. He has served as a senior manager and CEO in world-renowned companies such as Merck, Starbucks, Time Mirror Group, and McKinsey. His other book, Good to Great, is also recognized as a classic business book. It was rated as one of the 20 best business bestsellers in the 20th century by Forbes and has been on the Amazon bestseller list for several years. His works have been widely reported by magazines such as Fortune, The Economist, Business Week, and USA Today, causing a huge response.
Jiri Porras is a professor at Stanford University's School of Business and previously worked for companies such as General Electric.
