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"Growth Hacker" Author: Sean Ellis Publisher: CITIC Press Original title: Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
"Growth Hacker" Author: Sean Ellis Publisher: CITIC Press Original title: Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
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Description
Introduction · · · · · ·
How did Facebook go from obscurity to having more than 2 billion users?
How did Airbnb and Uber gain valuations of over 10 billion US dollars in such a short period of time?
How did LinkedIn become the world's leading professional social platform?
The common secret for these startups to achieve explosive growth is growth hacking.
Growth hacking is a popular new business methodology in Silicon Valley. Its essence is to acquire and retain users at very low or even no cost through fast-paced testing and iteration.
As the theoretical pioneer who first proposed the concept of "growth hacking" and the practical leader who led Dropbox to achieve a 500% growth, the author shared in the book how to build a growth hacking team across departments and a specific action guide to achieve both user and profit growth. Once the book was published, it was regarded as an operational guideline by technology companies.
About the Author · · · · · ·
Sean Ellis
Sean Ellis
Co-founder and CEO of GrowthHackers.com, the leading growth hacking community. The website has 1.8 million users worldwide. Sean coined the term "growth hacker" in 2010 and is also the founder of the Growth Hacker Conference. Business think tank for startups and Fortune 100 companies. He has been reported by many media outlets, including The New York Times, The Wall Street Journal, Wired, Fast Company, Inc.com, and TechCrunch.
Morgan Brown
Morgan Brown
Senior startup marketing expert, co-founded GrowthHackers.com with Sean. Former COO of Inman News. Currently works at Facebook.
