"Influence" Author: [US] Robert Cialdini Publisher: Beijing United Publishing Company

Since its publication, "Influence" has been a bestseller. Because of its influence, persuasion has become a science. Whether you are an ordinary person or someone who lobbyists for a product or business point of view, this is a basic must-read book and the cornerstone of your understanding of other people's psychology. Psychologist Robert Cialdini explains to us why some people are persuasive and we are always easily deceived. The six psychological weapons hidden behind the impulsive obedience to others' behavior are the root of all this. Those persuasion masters always use them skillfully to make us submit. After nearly 7 years of dedicated research, Cialdini discovered the seventh psychological weapon-alliance, expanding the 6 psychological weapons to 7; the updated content in the book is as many as 100,000 words, including new research and new discoveries in behavioral psychology in the past 10 years, and hundreds of new cases in business, management, technology, personal growth, family education, etc. in the past 5 years.

This book has the highest citation rate in social psychology and has been nominated for the annual awards of the American Psychological Association and the American Psychological Foundation. It is one of the 75 must-read books for business recommended by Fortune magazine; in China, the "Influence" series of books has always been among the top 10 best-selling management books on major online and offline bookstores.