"The Simplest Thing in Investment (Updated Edition)" Author: Qiu Guolu China Economic Publishing House

Investment itself is a very complicated matter. Can we simplify it and directly ask what is the essence of investment? Are there some simple and feasible rules and tools that can directly touch the essence of investment?

Five years have passed since the first edition of this book was published. These rules have been tested by time and fully verified by the market. The updated version not only adds the author's current thinking on the basis of the first edition, but also expands and improves those rules that have been repeatedly proven to be effective. Qiu Guolu, chairman of Gaoyi Asset, based on his own investment experience for many years, analyzes simple and easy-to-implement investment principles such as "cheapness is the hard truth", "pricing power is the core competitiveness", "take what others abandon, reverse investment", "investment should count the moon, win and then seek battle", etc., and explains the view that "for most people, only value investment is truly learnable, usable and masterable", and shares investment methods that are easy for ordinary investors to learn and operate. In the process of telling the "simplest thing in investment", the author uses vivid and clear language to share rich investment examples in his investment career, making this book both easy to read and practical.

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