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"Essence 2" Author: Zhenghedao Publisher: Machinery Industry Press
"Essence 2" Author: Zhenghedao Publisher: Machinery Industry Press
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Introduction · · · · · ·
40 years of business wisdom condensed into one book!
Whether they are entrepreneurs or successful people in various fields, the most important commonality is the ability to get to the essence and control the essence.
To commemorate the 40th anniversary of reform and opening up, Zhenghedao has selected articles from 40 entrepreneurs, scholars and other masters, including Jack Ma, Pony Ma, Chu Shijian, Wang Shi, Liu Chuanzhi, Zhang Ruimin, Lei Jun, Wang Xing, Zhou Qiren, Chen Chunhua, etc., to see how they explore the essence.
By reading the book "Essence", we can understand how these masters succeeded and how they think. In this way, we can not only find countless roads leading to Rome, but also find the one closest to us.
In addition, the book also invited top entrepreneurs, deans of prestigious business schools, and editors-in-chief of well-known media, including Zhang Ruimin, Chen Dongsheng, Feng Lun, Hu Baosen, Mao Zhongqun, Zhao Shuming, Lu Xiongwen, Mao Jiye, Tian Tao, He Li, He Gang, Fan Deng, etc., to interpret the book from different angles.
The book is divided into five parts: Right Heart, Controlling the Trend, Understanding the Way, Optimizing Techniques, and Harmony. It helps you explore the essence of Chinese business and grasp the key to success in the next forty years!
This is a gift worth hundreds of thousands, or even millions or tens of millions - as long as it can provide inspiration to decision makers and open a door, it could change the fate of the company.
Let us feel the vicissitudes of history, touch the pulse of Chinese business, and understand the essence of Chinese business!
About the Author · · · · · ·
Zhenghe Island
A deep social platform for high-end connections in China's business community
Through trust links and label portraits, it accurately and efficiently links entrepreneurs across the country and even the world, making the business world more trustworthy. It is the world's first innovative service platform that perfectly combines online interaction and offline activities to provide entrepreneurs with comprehensive values such as trust building, cognitive enhancement, and win-win cooperation. Island neighbor organizations, tribes, and Zhenghejuku study groups are the main forms of new communities on the island.
As of June 2018, Zhenghe Island has nearly 7,000 core users "island neighbors" who are entrepreneurs with assets of over 100 million yuan, 300,000 Zhenghe Island APP users who are small and medium-sized entrepreneurs and start-ups, and directly covers nearly 2 million high-end people and decision makers, mainly in the business community, through various service methods such as WeChat public accounts.
Zhenghe Island Research Institute
A new type of Chinese business think tank jointly discussed, built and shared by a group of representative entrepreneurs and experts in China.
Positioning: "Thought Incubator" of Chinese Business Community
Mission: Promote the upgrading of Chinese entrepreneurship and form a new business philosophy
Vision: To build a spiritual home for entrepreneurs
Key research directions: Business environment and new government-business relations, Chinese business ethics and entrepreneurship
Table of contents · · · · · ·
01 Be honest: What you believe most sincerely is the most powerful.
Life of Willpower Author: Li Ka-shing, Founder of Cheung Kong Group Comment: Xu Erming, Dean of Shantou University Business School What is the purpose of life Author: Chu Shijian, Founder of Chu Orange Comment: Zhao Shuming, Honorary Dean of Nanjing University Business School Chasing dreams and opening up a new business civilization Author: Jack Ma, Chairman of the Board of Directors of Alibaba Group Comment: Qin Shuo, Founder of "Qin Shuo's Circle of Friends" Talking about entrepreneurship and business civilization Author: Qin Shuo, Founder of "Qin Shuo's Circle of Friends" Comment: Mao Zhongqun, Chairman and President of Fotile Group, Ask right and wrong first, then discuss success or failure Author: Liu Donghua, Founder and Chief Architect of Zhenghe Island Comment: Hu Baosen, Chairman of the Board of Directors of Central China Real Estate Co., Ltd.
02 YuShi There are no successful enterprises, only enterprises of the times.
Review and Outlook of China's Reform Author: Wu Jinglian Researcher at the Development Research Center of the State Council, Honorary Director of the Institute of Market Economy Comment: Chen Dongsheng Chairman and CEO of Taikang Insurance Group
The future in the eyes of an economist Author: Zhou Qiren Professor of the National School of Development, Peking University Comment 1: Wang Linzheng Chief Economist of Hedao, Deputy Director of the Central Economic Committee of the China Democratic League Comment 2: Jia Linzheng Founder of Hedao Linnan Studio Respect the rules and believe in the future Author: Wang Linzheng Chief Economist of Hedao, Deputy Director of the Central Economic Committee of the China Democratic League Comment: Zhang Zhaolin Chairman of HBC (Han Binzhou) Hanlan Consulting Seven road signs to the future of the Internet Author: Ma Huateng Chairman and CEO of Tencent
Comment 1: He Gang, Executive Editor of Caijing, Editor-in-Chief of Harvard Business Review Comment 2: Yu Yugang, Executive Dean of School of Management, University of Science and Technology of China. Looking at corporate transformation and innovation from the development of Suning. Author: Zhang Jindong, Chairman of Suning Holdings Group. Comment: He Yifan, Founder of Hefan Finance. The "trend", "principle" and "technique" of East Hope.
Author: Liu Yongxing, Chairman of Oriental Hope Group Comment: Su Yong, Dean of Fudan University Oriental Management Institute Born with the times, thrived with the market, and changed with the trend Author: Chen Dongsheng, Chairman and CEO of Taikang Insurance Group
Comment: Huang Li, Lu Zheng, Executive Director and President of Hedao, Three Paths to Win the Second Half of the Internet Industry Author: Wang Xing, Chairman and CEO of Meituan Dianping Group
Comment 1: Li Zhigang, founder of New Economy 100 Comment 2: Founder of Jincuodao Hot Product Strategic Research Center and "Jincuodao Channel"
03 Entrepreneurs must face the future with the "three new perspectives" - overall perspective, future perspective, and global perspective.
There are no successful companies, only companies of the times. Author: Zhang Ruimin, Chairman and CEO of Haier Group
Comment: Liu Wenrui, Professor of Northwestern University, The Rebirth of the Eagle Author: Li Dongsheng, Chairman and CEO of TCL Group
Comment: Chen Chunhua, Chief Management Scientist of Zhenghedao, Dean of BiMBA Business School, National School of Development, Peking University Seven Watersheds of Corporate Growth Author: Ning Gaoning, Chairman of Sinochem Group and China National Chemical Corporation Comment: Lu Xiongwen, Dean of School of Management, Fudan University Industry Pioneer: Why Lead Author: Chen Chunhua, Chief Management Scientist of Zhenghedao, Dean of BiMBA Business School, National School of Development, Peking University Comment: Zhang Ruimin, Chairman and CEO of Haier Group
Chinese private enterprises in transition Author: Liu Yonghao Chairman of New Hope Group Comment: Chen Chunhua Chief management scientist of Zhenghedao, Dean of BiMBA Business School, National School of Development, Peking University Fosun's investment philosophy and reflections on its development over the past 20 years Author: Guo Guangchang Chairman of Fosun Group Comment: Wang Fanghua Distinguished Advisor to the President of Shanghai Jiaotong University, former Dean of Antai College of Economics and Management, Shanghai Jiaotong University Four forces that determine the future of business Author: Feng Lun Chairman of Yufeng Group, Founder of Vantone Group Comment: Fan Deng Founder of Fan Deng Reading Club Entrepreneurs need "four confidences"
Author: Cao Dewang, Chairman of Fuyao Glass Group Comment: Zhao Shuming, Honorary Dean of Nanjing University Business School Business and Business Author: Hu Baosen, Chairman of Central China Real Estate Co., Ltd. Comment 1: Feng Lun, Chairman of Yufeng Group, Founder of Vantone Group Comment 2: Wang Zhengyi, Editor-in-Chief of China Europe Business Review Return to the Essence of Transformation Author: Fang Hongbo, Chairman of Midea Group Comment: Chen Chunhua, Chief Management Scientist of Zhenghedao, Dean of BiMBA Business School, National School of Development, Peking University Use "Industrial Spirit" to Establish Industry Standards Author: Dong Mingzhu, Chairman and President of Gree Electric Appliances Co., Ltd. Comment 1: Yu Yuguang, Executive Dean of School of Management, University of Science and Technology of China Comment 2: Xu Zhengzhi, Founder of Fangda Innovation Center, Former Vice President of GE China Ltd. The Failure Gene of Chinese Enterprises Author: Wu Xiaobo, Founder of "Wu Xiaobo Channel" Comment: Chen Weizheng, Editor-in-Chief of Zhenghedao
04 Who will call for the artillery fire? The person who can hear the artillery fire should make the decision.
From the Field to the World Author: Lu Guanqiu, Founder of Wanxiang Group Comment: Wu Aiqi, Vice President of Zhejiang University Global Zhejiang Business Research Institute Three Elements of Management Author: Liu Chuanzhi, Honorary Chairman of the Board of Directors of Lenovo Group Limited Comment: Qin Shuo, Founder of "Qin Shuo's Circle of Friends" My Strategic View Author: Zeng Ming, Chairman of the Academic Committee of Alibaba Group, Dean of Lakeside University Comment: Yan Jiehua, Editor-in-Chief of "Business Review" My Brand View Author: Chairman of Aifeng Brand Alliance Think Tank, former Editor-in-Chief of "Economic Daily" Comment: Wang Yong, Chairman of Brand Alliance (Beijing) Consulting Co., Ltd. Carry out mixed ownership to the end Author: Song Zhiping, Chairman and Party Secretary of China National Building Materials Group Comment: Zhou Fangsheng, Vice President of China Enterprise Reform Research Association The underlying code of Geely Group Author: Li Shufu, Chairman of Geely Holding Group Co., Ltd. Comment: Wu Xiaobo, Former Dean of Zhejiang University School of Management How Xiaomi successfully reversed Author: Lei Jun, Chairman and CEO of Xiaomi Technology Co., Ltd.
Comment 1: Mao Jiye, Dean of the School of Business, Renmin University of China Comment 2: Su Yong, Dean of the Oriental Management Institute, Fudan University Decoding Wanda's Execution Power Author: Wang Jianlin, Chairman of Wanda Group Co., Ltd. Comment: Shui Pi, Editor-in-Chief of China Times 16 "Pierces" of the "Mengniu Model"
Author: Niu Gensheng, Founder of Mengniu Group, Founder and Honorary President of Laoniu Foundation Comment 1: He Yifan, Founder of "Boxed Lunch Finance" Comment 2: Zhang Gang, CEO of Caishi Media
Family business inheritance of FOTILE Author: Mao Lixiang Founder of FOTILE Group Comment: Shi Xinghui Executive Dean and Chief Researcher of Zhenghedao Research Institute
05 The future of Hehe Management is to “empower and activate people”.
Grayscale of Management Author: Ren Zhengfei, Director and CEO of Huawei Group
Comment: Tian Tao, Co-director of Zhejiang University Ruihua Innovation Management Institute, consultant of Huawei International Advisory Committee My three standards Author: Wang Shi, founder and honorary chairman of the board of directors of Vanke Group Comment: Bai Changhong, dean of Nankai University Business School How can a "Chinese partner" succeed Author: Yu Minhong, chairman and CEO of New Oriental Education and Technology Group
Comment: He Li, Co-founder and CEO of Jiemian
Emotion, reason, or law: which comes first? Author: Ma Mingzhe, Chairman and CEO of Ping An Insurance Group of China
Comment 1: Qin Shuo, founder of "Qin Shuo Friends Circle" Comment 2: Liu Wenrui, professor of Northwestern University
New Leadership in the 21st Century Author: Ma Weihua, Chairman of the Board of Directors of the International Philanthropy Institute, former President and CEO of China Merchants Bank
Comments: Yang Zhuang, Co-Dean of BiMBA Business School, National School of Development, Peking University Postscript Tracing the trajectory of business thinking Appendix ① List of selected candidates Appendix ② List of special commentators
