"Wharton School's Most Popular Negotiation Course" Author: [US] Stuart Diamond Publisher: CITIC Press Original title: Getting More: How You Can Negotiate to Succeed in Work and Life

Every year, only the best students can enter the Wharton School and become alumni of Trump and Buffett. Professor Diamond's negotiation class has been the most sought-after course at the Wharton School for 13 consecutive years.

In this revolutionary book, Professor Diamond has summarized a set of specific, detailed, practical and effective negotiation skills through research on the negotiation cases of more than 30,000 people, combined with his experience and insights in his career over the past 40 years. Based on this course, this book introduces a set of extremely effective negotiation skills that are applicable to anyone and any situation: children and work, travel and shopping, shopping malls, politics, interpersonal relationships, cultural differences, lovers and partners, competitors, etc. Professor Diamond emphasized that whether you ask the store to discount 100 yuan or ask the manufacturer to reduce the price by 10,000 yuan, the negotiation tools used are the same. This means that when you learn to negotiate, you can get more in all aspects of life! The 30,000 students he has taught have all learned from him, and they are like ducks in water in all walks of life and enjoy the life they have always dreamed of.

Nearly every page of this book challenges conventional wisdom. Sometimes it is wiser to lose today in exchange for a bigger gain tomorrow than to achieve a "win-win." Diamond warns that using power often leads to retaliation, damages relationships, and loses trust. Walking out of a negotiation in protest is never as good as gaining a deeper understanding of the other party's point of view and resolving the issue. Not all negotiations are about money; intangibles, such as respect for the other party, often bring you greater rewards. Even the toughest negotiators will be humiliated and convinced if they apply their publicly professed principles to themselves.

The key to "getting more" is to choose the right negotiation skills for each specific situation, to be flexible, and to understand the other party more deeply. Unless you learn them, the strategies introduced in this book are invisible. Once you see them, they will always be used by you to help you get more benefits.