"Mr. Yu: I'm Live Broadcasting on Kuaishou" Author: Guyu Zhejiang Photography Publishing House

Revealed for the first time! Why can a live broadcast sell for 368 million yuan?

In two years, he went from being an amateur to having nearly 30 million fans. What is his core methodology?

Mr. Yu and his team exclusively release the full live broadcast of e-commerce operations!

The live broadcast operation thinking summarized by the behind-the-scenes team at a cost of 2 billion!

Introduction

Young Master Yu's life was given another possibility.

At the age of 30, Mr. Yu, who had worked as an etiquette teacher for 6 years, chose to come to Yaowang to be an e-commerce anchor.

In August 2019, Mr. Yu joined Kuaishou.

Two years later, his Kuaishou account had nearly 30 million followers, and the number of people online at the same time in his live broadcast room exceeded 500,000. The GMV of a single live broadcast continued to soar, reaching a peak of 368 million yuan.

Mr. Yu became the top anchor of Kuaishou.

What has he experienced in the past two years? How did he grow from an amateur to a top anchor on Kuaishou? What secret weapons did Yaowang Network use to cultivate Mr. Yu?

In this book, we can not only see Mr. Yu’s live streaming style, but also see the entire team’s first public disclosure of the core methodology of live streaming e-commerce.

Guyu, whose real name is Zhang Long, is a poet and writer with 10 years of experience in media work and 7 years of experience in Internet entrepreneurship. He is one of the earliest domestic players in short video and live e-commerce. He has published novels, poetry collections, and financial books. He is currently managing book and cultural tourism projects as a traffic broker.