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"Go viral: Make your products, ideas, and behaviors go viral (classic paperback edition)"
"Go viral: Make your products, ideas, and behaviors go viral (classic paperback edition)"
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Description
Introduction · · · · · ·
2020 new classic paperback edition is on the market!
What makes things popular? From buying cars, clothes, eating sandwiches, to naming children, do you know why some products sell well, some stories are spread by word of mouth, some emails are more likely to be forwarded, or some video links are clicked crazily, some rumors are more contagious, and some thoughts and behaviors invade your brain like viruses... This book will reveal the scientific secrets behind these word-of-mouth and social communication, and tell you how to design products, thoughts, and behaviors into content that is contagious and contagious.
Whether you are a manager of a large company, or a small business owner trying to increase the company's visibility, whether you are an official or a politician, or a worker in a non-profit organization, as long as you want to convey information, please turn to this book. Jonah Berger, a professor of marketing at the Wharton School of the University of Pennsylvania, will tell you in this book the scientific method of making all types of products, ideas, and behaviors spread wildly through years of investigation and experimental research in a storytelling way.
About the Author
Jonah Berger is a professor of marketing at the Wharton School of the University of Pennsylvania. He has published numerous articles on marketing in renowned academic journals around the world, and many popular articles have appeared in publications such as The New York Times, The Wall Street Journal, The Washington Post, Science, Harvard Business Review, Wired, Businessweek, and Fast Company. His research and ideas were named one of the new concepts of the year by The New York Times Magazine. Berger has received many honors in both academics and teaching, including the title of "Steel Professor" awarded by the Wharton School.
Professor Berger has long been committed to studying the hidden factors and mechanisms behind human behavior, such as how social influence works and how products, ideas, and behaviors become popular.
Why do some things go viral while others don't? Why do some products, ideas, and behaviors get better reviews? Professor Jonah Berger studies the behavioral science behind these questions, studying how people make decisions, how ideas and behaviors go viral, and how social influences affect human behavior.
