"Incomprehensible" Chinese Words: On Morality and Etiquette Author: Zhang Ziyao Publisher: Yanjiu Publishing House

"The 'Incomprehensible' Chinese Words: Poetry and Literature" collects twenty entries related to moral etiquette that are beneficial for children to understand, such as "Li" (rites), "Ren" (benevolence), "De" (virtue), "Xiao" (filial piety), "Di" (fraternity), "Cheng" (sincerity), "Xin" (trustworthiness), "Yong" (courage), "Xue" (learning), "Junzi" (gentleman), and "Dazhangfu" (man of integrity). It takes the daily life etiquette of Chinese people over "a day," "a year," and "a lifetime" as its thread, introducing traditional etiquette in Chinese interpersonal interactions and small stories of virtue, while interspersing related cultural keywords. This includes: etiquette within a family's day, such as filial piety between father and son, harmony between brothers, and etiquette in friendship and neighborliness; annual holiday etiquette and etiquette in giving and receiving gifts and visiting; and etiquette related to birth, marriage, and death over a lifetime, showcasing respect for life, care for the young, and reverence for the elderly.

"The 'Incomprehensible' Chinese Words: Ethics and Etiquette" has the following characteristics:

1. It is a traditional culture picture book, a folk culture encyclopedia, a parent-child reading picture book, and a treasure trove for thought training;

2. It belongs to the "Chinese Ideological and Cultural Terms Dissemination Project";

3. It lays a solid cultural foundation for the future development of children's critical thinking and the expansion of their international perspective;

4. A powerful team of expert advisors—experts from Peking University, Renmin University of China, Wuhan University, and many other top domestic academic institutions select and interpret the content of the book, authoritatively explaining Chinese traditional culture;

5. It explains the cultural knowledge behind Chinese moral etiquette in a simple and profound way, helping children to feel the long history of moral etiquette;

6. High-quality popular science children's book, elegantly bound, graceful and spirited. Poetic illustrations present a classical artistic conception.