Social Psychology (11th Edition) Author: [US] David Myers Publisher: Posts and Telecommunications Press

Introduction · · · · · ·
David Myers's Social Psychology is a textbook used by more than 700 colleges and universities in the United States for teaching social psychology. Since its publication, it has been loved by teachers, students and social psychology enthusiasts, and has been translated into many languages, with a wide range of influence. This book is translated from the 11th edition.

The book is divided into four parts: social thinking, social influence, social relations and applied social psychology. Chapter 1 (Introduction to Social Psychology) focuses on the basic concepts of social psychology, important viewpoints, the impact of values ​​on psychology, social psychology research methods, etc., laying a solid foundation for readers to systematically complete the four social psychology courses in the following parts. The first part (Chapters 2-4) focuses on how we view ourselves and others. It involves self-concept, self-esteem, self-control, self-serving bias, impression management, social beliefs and judgments, and the mutual influence of attitudes and behaviors. The second part (Chapters 5-8) focuses on how we influence and connect with each other, and deeply analyzes the power of social influence. It involves the cultural roots of attitudes and behaviors, the power of social obedience, the principles of persuasion and group influence. The third part (Chapters 9-13) focuses on how we connect with each other and analyzes the positive and negative polarity of feelings and behaviors between people: prejudice, aggression, attraction and intimacy, altruism, conflict and reconciliation. The fourth part (Chapters 14-16) focuses on applying the theoretical principles and research results in the previous chapters to real life. The application of social psychology actually runs through the entire book, but this part systematically introduces the application of social psychology in clinical, judicial and other fields. Finally, it also looks forward to the relationship between social psychology and the future of human sustainable development, especially discussing the role that social psychology should play in the face of ecological crises such as population growth, overconsumption, and global warming.

David Myers has fully utilized his unparalleled talent in psychology writing, skillfully combining scientific rigor and humanistic breadth, combining sensibility and rationality, allowing readers to easily master psychological knowledge in a pleasant reading process. It can be said that Myers's "Social Psychology" has become a leader in similar books as soon as it came out. Even abstract and rigorous scientific knowledge can be vividly presented to readers through vivid illustrations, humorous cartoons, wise quotations, clear tables, and beautiful language, making the learning of knowledge a pleasant journey. Every time Myers reprints, he will seek opinions from teachers and students of psychology around the world to ensure the academic frontier, the accuracy of definitions, the rigor of research, and the comprehensiveness of theory. In addition, some columns are used to inspire readers to think, such as "Focus" focuses on some classic studies in the history of social psychology; "Research Features" introduces some major discoveries in current social psychology; "The Story Behind the Research" allows readers to understand the research path of these social psychology masters. This book is suitable for teachers and students in psychology, sociology and other majors, and is also suitable for ordinary readers who are interested in social psychology.