WULOLIFE
"Fogg Behavior Model" Author: [US] BJ Fogg Publisher: Zhanlu Culture/Tianjin Science and Technology Press
"Fogg Behavior Model" Author: [US] BJ Fogg Publisher: Zhanlu Culture/Tianjin Science and Technology Press
Couldn't load pickup availability
Description
Introduction · · · · · ·
In this book, Dr. Fogg personally disassembled the Fogg Behavior Model he proposed, revealing the three key elements that drive all human behaviors, analyzing the important role of each element in driving human behavior, and providing effective methods to stimulate each element to better promote behavioral change. In addition, Dr. Fogg also gave two methods to make the Fogg Behavior Model work better: designing behaviors by designing emotions, and letting small changes grow naturally by creating high-frequency small successes.
This book can not only help people develop good habits effortlessly, but also guide people to successfully fight bad habits; it can not only help individuals achieve change, but also help groups face challenges. As long as you grasp the essence of Fogg's behavioral model and apply it flexibly, everyone can easily change their work and life and become the person they want to be.
This book provides Fogg's behavioral design toolbox, which includes 15 life scenarios and challenges, 300 micro-habit formulas, and 100 ways to celebrate. It teaches you how to lose weight, reduce stress, improve sleep quality, get rid of bad habits, and improve efficiency...
About the Author
The founder of the Behavioral Design Lab at Stanford University and the founder of behavioral design, he has conducted in-depth research on human behavior for more than 20 years and proposed the Fogg behavioral model, which is regarded as a bible by product managers.
"Silicon Valley billionaire-making machine", entrepreneurial mentor to the founders of Instagram and Clubhouse, his students are snapped up by companies such as Google, Uber, and Facebook.
He is a product mentor sought after by many companies, and tickets for his master classes are hard to come by. Nike, Procter & Gamble, and Apple are competing to purchase him in groups.
Founder of "Micro Habits Academy", has helped more than 120,000 people achieve personal change effortlessly.
!["Fogg Behavior Model" Author: [US] BJ Fogg Publisher: Zhanlu Culture/Tianjin Science and Technology Press](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)