Tim Cook: A Biography Author: Leander Kahney Publisher: CITIC Publishing Group

On October 5, 2011, Steve Jobs, the soul of Apple, passed away. Prior to that, he appointed Tim Cook to take over his Apple empire. Jobs was a star, while the unknown Cook was already an expert in running Apple behind the scenes, but he was still a novice in front of the stage. The rigid public appearance, turbulent executive team, mediocre products and external doubts made Cook's succession path extremely difficult.

Under the pressure of being unable to surpass the halo of Jobs, Cook insisted on "getting things done" in a low-key and calm manner. Cook firmly believed that excellent strategies should complement excellent cultural values. He led Apple from promoting the development of renewable energy, reducing product toxicity, and making Apple a "force for good", to dedicating himself to building a people-first supply chain, continuously improving user privacy and security, and vigorously promoting Apple to become a more inclusive and diverse company. Cook played his unique advantages, made up for operational shortcomings, promoted cross-departmental collaboration, and innovated at every turn, which effectively improved Apple's operations. In 2018, Apple became the world's first technology company with a market value of over one trillion US dollars, won the reputation of "the world's most valuable company", and topped the list of "the world's most profitable companies" for four consecutive years.

From stock prices to company value to product sales, Cook has done far more than people recognize. Cook's six core values ​​have profoundly changed Apple's culture. Apple has never been as committed to promoting diversity, equality, education, and accessibility as it is now. Cook believes in the power of diligence and hard work. He has demonstrated how individuals, especially successors, can try to replace an irreplaceable position through strong, humane leadership, savvy supply chain operations, and commitment to values.

Tim Cook leads Apple with 6 core values:

Accessibility

educate

Environmental Responsibility

Inclusion and Diversity

Privacy and Security

Supplier Responsibility

Burning! Cook's resume

Born Timothy Donald Cook on November 1, 1960 in Mobile, Alabama

Consistently voted the "most diligent student" in junior high and high school, graduated from Auburn University with a degree in industrial engineering in 1982

Joined IBM for 12 years and ranked first on the executives' "high potential talent" list. "Always the first to arrive, the last to leave, and the smartest person at the conference table"

In 1994, he became the chief operating officer of the computer dealer division of Intelligent Electronics (IE) in Denver.

After meeting Steve Jobs for 5 minutes, he decided to join Apple

In 1998, 37-year-old Cook was appointed by Jobs as Apple's senior vice president of global operations.

Excellent executor - lean operation, turning Apple from a loss-making company to a profitable company in less than a year

He took over as CEO of Apple in 2011, and went from being a loyal follower of Jobs to an ally of the management team.

Vigorously improve Apple's environmental issues and supply chain reduction, making Apple, which has been controversial for environmental protection, recognized as one of the most environmentally friendly technology companies in the world.

In 2018, under Cook's leadership, Apple became the world's first technology company with a market value of over $1 trillion, earning the title of "the world's most valuable company"

In May 2019, Bloomberg released the "World's Most Profitable Companies List", with Apple ranking first. This is the fourth consecutive year that Cook has led Apple to win the title.