"Fission Growth: No fission, no growth, everything for growth" Author: Li Qingdong Publisher: Contemporary China Press

Introduction
Nowadays, "growth" has become the most concerned topic for many companies, and it is also the biggest problem faced by many companies. In the past 20 years, a new generation of corporate giants such as Alibaba, Huawei, and Tencent have achieved fission-like expansion and growth by taking advantage of the advantages of platform management. Therefore, in order to achieve fission-like growth, companies must transform into platforms.
Based on many years of practical experience, the author of this book introduces in detail the direction selection of platform enterprises, the organizational structure transformation of traditional enterprises, the construction of platform management mechanisms, the cultivation of a culture of struggle, the building of strong brands, etc., in order to guide enterprises to achieve platform transformation and fission growth under traditional management models and thinking.
This book is suitable for business managers, management consultants and trainers in marketing, operations, etc., as well as teachers and students of related majors in colleges and universities.