WULOLIFE
Negotiation Subtitle: How to Get More in the Game Author: [UK] Gavin Kennedy
Negotiation Subtitle: How to Get More in the Game Author: [UK] Gavin Kennedy
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Description
Introduction · · · · · ·
This book has been a bestseller for 35 years since its first edition. It is a bedside book for billionaires all over the world. More than 10 versions have been sold worldwide, with cumulative sales exceeding 2 million copies. In this new edition, not only the entire content of the first three editions is reviewed, but also new strategies and cases adapted to current business negotiations are added.
Don't give an inch unless there is an exchange! Don't accept the other party's first offer! What are the two most advantageous words in negotiation? What is the most useful question? An authoritative book on negotiation that is both educational and entertaining, with 25 interesting and practical strategies and self-tests. With the skills of using little effort to achieve great results, you can gain more in the game and make the whole world listen to you!
About the Author · · · · · ·
Gavin Kennedy
PhD from Cambridge University, UK, Honorary Professor at Heriot-Watt University, and Chief Negotiation Expert at Edinburgh Negotiation Consulting Company.
He is a world-renowned negotiation skills training expert. He has provided business negotiation skills training and guidance to nearly a thousand companies in more than 100 countries and regions around the world, and has delivered thousands of speeches on negotiation strategies.
Table of contents · · · · · ·
Author's words001
1 Catch the cunning rabbit 001
How to test your negotiation skills
2 Cabbage Wars 011
Why do we lose decision-making power?
3 Things Negotiators Should Never Do019
How to avoid hasty transactions
4 Complaining is not negotiation031
Why not improve your situation?
5 Hubbard's Mother's Trick 043
How to get them to lower their prices
6 Black and white words are worth a thousand gold053
——How to avoid the other party's regret
7 Most Useful Questions for Negotiators071
How to avoid ambiguous contracts
8 Everything can be discussed again083
- Don't suffer in silence
9 How to Teach a Wolf to Chase a Sled
The myth of benign concession
10 Use the offer to intimidate the other party111
——How to get the other person to help you get what you want
11 Be an Eagle123
Why can’t it be sold at a good price?
12 The Law of "Yukang"137
How to strengthen your resolve
13 Losing Business 149
——How to stay away from improper transactions
14 The most useful two-word Zen for negotiators161
——How to make the other party pay attention to your proposal
15 Mind Your Own Business173
How to deal with difficult opponents
16 Even if the eight immortals showed their magical powers, it would be in vain185
——Why can’t you win a “yes” by saying “no” seven times?
17 Who holds the power?195
How to master the leverage of negotiation
18 If there is no leader, why not create a 209
How to take the lead in negotiations
19 Attracting the Other Party's Attention221
——Make demands based on the interests of both parties
20 True or False 237
——How to distinguish truth from illusion
21 The Walls of Jericho251
How to stop giving in
22 Price unchanged, change packaging 265
——How to change your appearance to get a good price
23 Sending You to the Russian Front 279
How to deal with threats
24 Diehards 295
——How tough traders create problems for transactions
25 All that glitters is not gold309
——How to resist intimidation Conclusion 323
——A tribute to those who seek business everywhere
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