WULOLIFE
"Outrunning the Crisis" Author: Li Guowei Publisher: CITIC Press
"Outrunning the Crisis" Author: Li Guowei Publisher: CITIC Press
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Description
Introduction · · · · · ·
This is a practical methodology for brand crisis management in the omni-media era.
In the omni-media era, every organization or individual may be caught in the whirlpool of public opinion and face the crisis and challenge of "public trial". In the face of crisis, some brands regain public favor with their excellent public relations capabilities, while others are struggling due to frequent "turnovers". Crisis public relations has become an important checkpoint for brand survival.
This book is based on Mr. Li Guowei's more than 30 years of experience in brand public relations and training content. It uses the timeline of crisis as the narrative logic, and elaborates on what preparations companies need to make before a crisis, how to respond when a crisis occurs, how to remedy the crisis after it occurs, and how to avoid a more destructive secondary crisis, etc. It is full of practical information and can help companies outrun crises, repair their reputations, and save themselves.
About the Author
Li Guowei, nicknamed "Brother-in-law Li"
He holds a Bachelor of Arts from the School of International Relations and a Master of Journalism from the Graduate School of the Chinese Academy of Social Sciences. He is currently a director of the China International Public Relations Association and the founder of Wenyuan Dacheng Management Consulting. He has nearly 30 years of experience in media and corporate public relations.
From 1989 to 1996, he worked as an editor and reporter in the International News Editorial Department of Xinhua News Agency, Xinhua News Agency's London Branch, and Xinhua News Agency's Henan Branch.
From 2002 to 2016, he served as the Brand and Communications Director of General Electric (GE) China, and has held public relations and communications related positions in General Motors (China), Brilliance Automotive, and San Miguel Brewery Ltd.
