"Light Asset and Low Risk Entrepreneurship" Author: Cheng Wangkun Publisher: China Industrial and Commercial United Publishing House

Introduction
How can you start a business with low risk? This book gives you the answer you want through detailed explanation. This book is divided into three parts: Preparation, which tells entrepreneurs what preparations they should make before starting a business; Entrepreneurship, which tells how entrepreneurs can start a business without money, resources, people, or technology; Operation, which tells how entrepreneurs should operate and manage their businesses. Whoever can do well in the above three aspects can be called a truly excellent entrepreneur and will be the first to succeed. This book starts from the details, has opinions, operations, and is full of dry goods. Through easy-to-understand language and rich and detailed cases, it deciphers in detail the skills and methods for successful entrepreneurship. Reading this book can provide some guiding help, especially for newcomers who are new to entrepreneurship. I hope that in today's era of "mass entrepreneurship and innovation by all", people with lofty ideals who are committed to entrepreneurship and innovation can get better and better and go further and further on this new entrepreneurial road.