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"The Pyramid Principle" (two volumes) Author: [USA] Barbara Minto Publisher: Nanhai Publishing Company
"The Pyramid Principle" (two volumes) Author: [USA] Barbara Minto Publisher: Nanhai Publishing Company
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Description
Introduction · · · · · ·
The pyramid principle is a logical way of thinking, expression and standardized action that emphasizes key points, has clear logic and distinguishes between the primary and the secondary.
The basic structure of the pyramid is: clear central idea, conclusion first, top-down, classification and grouping, logical progression. First important, then secondary, first overall, then details, first conclusion, then cause, first result, then process.
Pyramid training communicators: pay attention to and explore the audience's intentions, needs, interests, concerns, interests and excitement points, think clearly about what the content says and how to say it, and master the standard structure and standardized actions of expression.
The pyramid helps achieve communication effects: highlighting key points, clear ideas, and distinguishing between the primary and secondary, so that the audience is interested, understandable, acceptable, and rememberable.
The specific approach to building a pyramid is: express from top to bottom, think from bottom to top, answer questions vertically/summarize and generalize, classify and group horizontally/deduced and inductively, tell stories in the preface, and extract the essence of ideas in the title.
About the Author · · · · · ·
Barbara Minto
Graduated from Harvard University, she was the first female consultant at McKinsey.
He has been teaching the pyramid principle for 40 years, helping people from all walks of life, including government, business, and universities, to write business articles, complex reports, and presentations. He has taught the pyramid principle to many companies in the United States, Europe, and Asia, as well as Harvard University and Stanford University.
"The Pyramid Principle" has been a bestseller for 40 years and is widely popular. It has been translated into many languages and reprinted several times. It has always been at the top of the bestseller lists in various countries.
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