"I Am the Wind: The Founder of the Virgin Brand Tells His 50-Year Business Adventure" Author: [UK] Richard Branson Publisher: CITIC Press

Richard Branson is a business genius with a strong personal style and charm. He started his business at the age of 17, with 4 pounds, and founded the Virgin Group, which is worth tens of billions. When everyone saw that the market was saturated, Richard always saw opportunities. He sneered at old business advice and liked to break the rules: it took only a few days to set up a direct mail record company, and it took only a few weeks from the beginning of the idea of ​​creating Virgin Airlines to the first flight of the plane. He loves adventure and implanted the spirit of adventure into Virgin's brand personality, defeating industry giants in one fell swoop and making Virgin a global brand loved by users. He planned bold and "eye-catching" marketing activities and personally participated in them. He seems to always be making news hotspots, and he firmly believes that the founder is the best spokesperson for the brand. A good business idea often comes from another unrelated industry. He is good at discovering opportunities and led the Virgin team to operate across many fields such as aviation, railways, finance, communications, entertainment, and space travel. It operates in 35 countries and owns more than 200 companies. Even after 50 years of starting his own business, he is still fanatically pursuing his dream of space travel, and is known as one of the three successful entrepreneurs "racing for space" along with Jeff Bezos and Elon Musk.

Richard regards life as a great adventure, constantly overcomes various challenges, is willing to create, enjoys the process of creating for the first time, and is unique but not alone. In this way, he can always find the right partners, motivate employees to work enthusiastically, and find a comfortable way to get along with family, friends, and children. This is Richard Branson's secret to innovation.

You should never give up on something that you truly believe in. He wants you to know how he started all over again for the first time.

Richard Branson's Risk Taking Principles:

About Entrepreneurship

React quickly, test an idea to see if it works; if not, immediately switch to another one and try again.

A truly good idea doesn't necessarily require detailed financial forecasts and complex business plans.

A good business idea often comes from an unrelated industry.

About Operation

The rule for rapidly accumulating users: what you see is what you get.

The founder of a company is like a parent. He cannot favor one child over another—he must love all children equally.

As with any trade, if it doesn't feel right, trust your gut.

About Life

No matter how chaotic life gets, you have to find fun.

If your life is full of ups and downs, then it's not going to be great and you're definitely lying.

Competition has to happen for everyone's sake. As long as I don't fall out of the balloon - I have plenty of time!

When we disrupted the old business system, our customers supported us wholeheartedly, while our competitors hated us.

[UK] Richard Branson

Founder of Virgin and Chairman of Virgin Group, he is a notable adventurer who has broken the world records of crossing the English Channel and crossing the Atlantic Ocean in a hot air balloon. He is known as a "hippie entrepreneur". He was knighted by Queen Elizabeth II of the United Kingdom in 1999. He has written business bestsellers such as "Every Industry is a Creative Industry" and "Business Naked".