Menswear Revolution: The Transformation of Contemporary Male Fashion Author: [UK] Jay Macaulay Boustead Publisher: Chongqing University Press

Just as the male body is often hidden, men's fashion has not received enough attention and is rarely taken as an object of academic research. As a witness and researcher of the development of men's fashion in recent decades, Jay Macaulay Boustead wrote the book "Men's Fashion Revolution: The Transformation of Contemporary Men's Fashion" with deep understanding, revealing the historical changes of men's clothing and its vibrant development in recent years.

In terms of research methods, Boustead reads fashion and its images as texts, on the one hand, striving to discover the emotional, sentimental and aesthetic power of fashion, and on the other hand, linking this cultural practice with a broader sociopolitical process. Rather than discussing men's fashion, the author is discussing the discourse of masculinity and body behind men's clothing. In the author's writing, the development process of men's fashion is a struggle between hegemonic masculinity and more diverse masculinity, and a process in which enterprising fashion designers constantly reshape the male body with their works.

"Men's Wear Revolution" is a book about clothing culture, and is one of the sub-series "Body, Clothing and Culture" of the "Kaleidoscope" fashion culture series. The history of men's wear is actually more interesting than that of women's wear, because it contains more anxiety and controversy. While telling the history of the development of men's wear, "Men's Wear Revolution" raises many men's wear issues, such as how to define the male role in the new century, non-mainstream disgust, social role anxiety, neutralization and feminization, deconstruction of silhouettes, and controversy and anxiety about masculinity. The author attempts to explain these issues from the perspective of men's wear history and body linguistics.

Jay Macaulay Bousted: teaches at London College of Fashion and has worked for brands such as Burberry and Biba.