"Platform Strategy" Author: Chen Weiru / Yu Zhuoxuan Publisher: CITIC Press

Introduction to Platform Strategy: The Business Model Revolution Sweeping the World: The essence of the platform business model is to create a complete "ecosystem" with strong growth potential. It has a unique system of precise norms and mechanisms that can effectively motivate multiple groups to interact and achieve the vision of platform companies. Looking at many companies around the world that have redefined the industrial structure, we often find that the key to their success is to establish a good "platform ecosystem" that connects more than two groups and bends and breaks the existing industrial chain.

Once one group in the platform ecosystem grows due to increased demand, the demand of the other group will also grow. In this way, a virtuous cycle mechanism is established, and the parties communicating through this platform will also promote the unlimited growth of each other. The platform model can achieve strategic goals, including the expansion of scale and the improvement of the ecosystem, and even to fight against competitors, and even to dismantle the current industrial situation and reshape the market structure.

"Platform Strategy: The Business Model Revolution Sweeping the World" systematically explores the concept of "platform" that changes human business behavior and lifestyle, and innovatively develops a system framework to explain the strategic aspects of platform strategy, such as construction, growth, evolution, competition, and coverage. "Platform Strategy: The Business Model Revolution Sweeping the World" is based on the local situation, taking Chinese local Internet companies as the objects of case study and analysis, and analyzes and comments on companies such as Tencent, Alibaba, Qidian Chinese Network, Jiayuan.com, Lakala, Weiluocheng, and Dianping from the perspective of platform strategy, which is very inspiring for corporate managers and entrepreneurs.

Chen Weiru

PhD in Strategic Management from Purdue University, Associate Professor of Strategy at CEIBS, teaching cutting-edge courses including platform strategy and building innovative enterprises. Before joining CEIBS, he taught for many years at INSEAD (European Business School), which is ranked in the top 5 in the world, and won the Dean's Award for Outstanding Teaching and the Outstanding Professor Award for MBA Program. His teaching and research directions mainly focus on industry and competition analysis, platform business model innovation and low-end market innovation strategy. His research results have been published in internationally renowned authoritative academic journals and have won the Best Paper Award at several academic annual meetings.

Yu Zhuoxuan

As both a creator and an entrepreneur, he is currently the story director of Prophesee Worldview Concept Company and the head of WhiteChaos Creative Workshop. He is mainly engaged in creative concept and platform strategy research. He holds a master's degree in management from China Europe International Business School and a bachelor's degree in sociology from the University of British Columbia, Canada. He has a wide range of fields and has served as the chairman of the Global Forum on Corporate Responsibility, an official observer of the United Nations Conference, and a member of the 2041 Antarctic Expedition.